SOURCE MATERIAL :: THE ANCIENT BOOK OF HIP

SOURCE MATERIAL
THE HIPSTER OLYMPICS A viral web video created by P0YKPAC, set in and shot in Williamsburg. Hugely successful in its ditribution through YouTube.com, The Hipster Olympics was a video that nearly everyone involved in the phenomenon had seen.		AMERICAN APPAREL A clothing line and retail store that fed off the lifestyle of hip. Hugely successful and eventually acquired by a larger corporation that positioned the clothing line to bring the particular style that was nurtured in the phenomenon of hip to the mainstream. Many retail stores attempted similar things, most notably Urban Outfitters. BACK · NEXT